BCCI’s Stance: Chinese Brands Unlikely for 2024 IPL Title Sponsorship
Introduction The Board of Control for Cricket in India (BCCI) is currently on the lookout for a title sponsor for the upcoming Indian Premier League 2024 season. However, potential bidders are facing a set of stringent conditions set by the BCCI. One particularly notable condition is the reluctance to associate with Chinese companies or brands, …
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